For Sale By Owner ?

This is no April fools joke, you need listings!!

Good listings are like money in the bank as listing inventories continue to decline and agents with good salable listings dominate the marketplace.

How many good salable listings do you have? Is it enough?

To help you build your listing inventory and assure the success of your business we have been using our Monday?s to focus on converting the for sale by owner.

Have you been using this information to develop a for sale by owner campaign or making excuses and ignoring this tremendous opportunity? Recent studies show 78% of the homeowners who try to sell themselves end up using the services of a real estate agent. The only really questions are, when they will give it to an agent and which agent that will be.

We have covered the 3 steps for success.

We have reviewed the dialogue for getting the appointment.

We have reviewed the steps for a successful appointment and asking the five for sale by owner questions.

Last week we talked about the MUST ASK question for a FSBO, ?What is more important, trying to sell this property yourself or putting the most money in your pocket?? When the FSBO acknowledges it?s getting the most money we follow up with the second part of that question, ?If I can show you how you can actually make more money working with me than you will trying to sell the property yourself would you give me five minutes to show you how you can accomplish that objective??

Today I want to focus on the most important ingredient for successfully converting the for sale by owners, the second appointment and utilizing the four types of buyers close.

Most agents fail in their attempts to convert for sale by owners because they are busy trying to show the FSBO why they can?t sell it themselves, something we all know is not true. Of course the FSBO can sell a property themselves, BUT they can?t get as much money as they can by using the services of a professional to help them. That is an undisputed fact and the most important thing you must understand to be successful!

Once a FSBO acknowledges they want to get the most money and we get an appointment to show them how we can help them accomplish that objective we want to demonstrate the four types of buyers close and how that limits a FSBO?s ability to get the most money. Once we have successfully demonstrated the four types of buyers it leads into our plan to generate maximum exposure (listing consultation) and help them accomplish their goal of getting the most money.

This is the best close in the business, but you?ve got to learn it word for word and be able to explain it to the FSBO so they understand the reality of their challenge.

Remember, it?s not that a FSBO cannot sell the property themselves, it?s that they can?t sell it themselves and still get the most money!!

Here?s the best FSBO close in the business:

Let?s not ignore this incredible opportunity to help people we know have a need for our services.

All Star Coaching thought for today: Successful people are successful because they are willing to do the things unsuccessful people are not willing to do!!

Wishing you much FSBO success.
BF

Bill Fields Learning Systems
www.BillFields.com
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