Slacker, ABC Radio Launch Personalized Stations for Men, Women ...

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Slacker Radio, in conjunction with ABC Radio, announced the launch of two new lifestyle stations today. The customizable stations, entitled Men?s Life and Women?s Life, give Slacker Radio listeners targeted talk designed to appeal to each gender.

The Men?s Life channel features content from a numerous lifestyle categories including Health & Fitness, Games & Gadgets, Food & Drink, Style & Fashion, Cars & Gear, Tech, Travel & Adventure, Entertainment, Money, Relationships, Green Living and Home Improvement. The Women?s Life channel dives into Hair & Beauty, Style & Fashion, Relationships, Health & Fitness, Money, Entertainment, Food & Drink, Home Living, Tech, Parenting, Travel & Adventure and Green Living.

?Our new lifestyle stations capture the most interesting content for men and women from experts in over a dozen subjects,? said Jonathan Sasse, senior vice president of marketing at Slacker. ?No other radio service is providing access to content like this, and it is important to us that these stations include the option to customize based on the topics each listener finds most interesting.?

All Slacker Radio users can tune into the Men?s Life and Women?s Life channels, but Slacker Radio Plus and Slacker Premium Radio subscribers have the ability to create their own custom lifestyle stations featuring topics of interest. Users can also prioritize content, and determine male-centric or female-centric content by selecting one of the two options from a drop-down box (when applicable).

?Since men and women often have different interests, our new Mens Life and Womens Life channels appeal to different sensibilities and styles,? said Steve Jones, vice president and general manager of ABC News Radio. ?We curate this content to make it unique but ultimately Slacker listeners drive their own experience since they can skip stories within each channel just as they do now with songs.?

For more on Slacker Radio, check out PCMag?s full review of the stream audio service, and the slideshow below: Spotify, Slacker, or Pandora: Which Streaming Music Service Is Right For You?

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