Choosing a name that fits your business or presence online is a great way to get the news out about the service that you?re offering to the public. It also tends to lend legitimacy to your online endeavors.
How to Choose a Good Domain Name
As a rule, there is no perfect domain name. There are some guidelines that you ?re going to want to use, such as naming the domain something that is related to your online business or service. A few tips on how to name your domain that may help you to choose:
Try to name the domain closely to the service.i.e. if you offer jewelry and the name jewelry.com is gone, try for glitteringgems.com or something that fits.
The alternative is naming your domain something you might type into a search engine to find your service. If you?d use the search phrase..cheap jewelry online, then try the domain names, cheap-jewelry, cheapjewelryonline, or some variant.
If you can?t get the names that you want, try variations with hyphens or underscores. Google sees the hyphen as a space and according to Matt Cutts, his preference is first for the hyphenated and then the all in one terms.
A good rule is to keep the domain name as short as you can get it and still make it reflective of your service.,/LI>
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Source: http://www.thmg.com/domains/how-to-register-a-domain-name/
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